Historically, companies could focus on developing a local, regional then national profile before thinking about exporting their products or intellectual property overseas.
The traditional route has been to start the export drive by seeking government help (which is still a good thing). Maybe attend a trade delegation, have a presence at an international exhibition or two and then think about getting an export manager?
Those days are gone, the world has moved on at an incredible pace
The drive towards healthy lifestyles, preventative, and personalised health and social care is growing rapidly and is truly GLOBAL in scale and opportunity. Business angels and finance providers operating in this sector expect businesses to have a global strategy from the outset.
Knowing how and when to start you global journey and make sense of what can be a bewildering and confusing opportunity, has become increasingly difficult for many companies and seemingly nigh on impossible for those starting out.
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